Wednesday, June 29, 2011

How to use Facebook on your website?

Social media can work wonder for the business and popularity of your website and it amplifies your traffic more than any other means. Now let’s try to analyze how Facebook can bloom your website.

Take advantage of the insane traffic:
“We are not social animals but sharks. We don’t exactly need each other to survive” says George Clooney in his movie “Up in the sky” but the whole idea of Facebook goes quite against it. Human beings are built in such a way that they have to depend on each other to survive and excel. Same is the case of facebook; its insanely huge traffic can prove to be dose of multi vitamin for your website. Facebook claims about 500 million users and the number could also translate into potential customers. Now it’s up to you to make the best out of it.

Facebook connect:
The application Facebook connect will help in linking your website to facebook thus getting your share of attention from its traffic. It actually works in a viral way. Once you install this application, it will connect your website to facebook. The users who participate in your website’s activity will ultimately leave its mark on their facebook wall. When the link appears on a user’s wall it will naturally attract more and more people, resulting in a vicious circle. Facebook connect is recommended as it’s absolutely free. It also provides user’s data which will help in designing your marketing strategy. For example diamond jewelry brand will target women in twenties and most probably in a relationship. It makes lot easier for you to communicate with your target market.

Like button:
The omnipotent “Like” button has created history in gaining attention and traffic. “Like” application is most simple, easy, accessible and user friendly. When the user clicks the like button on a site it creates a story in the user’s profile with your link. It runs with the interesting caption “be the first of your friends to like it” and everyone of course wants to be the first one. It is one most popular and successful facebook social plug-in. You must have encountered these like buttons at the top of many articles and if you happen to like the content the temptation of pushing the like button becomes hard to resist.

Facebook Fan-pages:
Fan pages are the latest fad as visiting and liking a fan page is the most popular activity on facebook. Unlike “like “button it becomes a consistent part of the user’s page. It is business oriented as compared to regular facebook profile with more liberal view options. So all you have to do is create a fan page and make it interesting enough to attract traffic. Hardee’s revamped its facebook profile to gain more engagements, network exposure and page growth and the target was successfully achieved. Hardee’s facebook page experienced a mind boggling raise of Likes from 399,200 to around 412,000.

Facebook Recommendation Plug-in:
The best thing I admire about recommendation is that it exists as a concrete proof that there are many around people us who happen to like it and want you to spend time on it too. The word recommendation translates number into real life people. Yesterday I was idly browsing through a news website when I spotted 100 facebook recommendations on a news story and I was compelled to actually read the story. So it actually works and you can make the good use of these facebook applications to make your website popular.

Use of Facebook in any form of its widgets or plug-ins into a website has become the need of the socially connected world. So, irrespective of the fact, whether you have a business website or a blog of your own, use of Facebook is the greatest way to get your contents seen and to get a good traffic to your site.

So, if you haven’t tried it out yet, go give it a try now!

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Monday, August 9, 2010

5 ways Twitter becoming the world power.

Where there is tweet, there is a way. Created in 2006, the original idea of Twitter was to be able to text other friends with the use of their site instead of a cell phone. However the idea changed over the years and now the website has millions of people logging in each day.

With this kind of attraction from people worldwide, can the potential of Twitter be used for something other than chatting with friends? Can it be used for increasing a website’s traffic? YES, Twitter does have that kind of potential, but how?

Communication with your friends, fans and customers:

Posting updates each day simply let all connects aware of what’s happening right now through Twitter. Using Twitter, one friend can let another friend aware of news that hasn’t even made the headlines. It works like this. One friend is stuck in a major traffic jam on a highway due to a fatal accident. That friend then pulls out his cell phone with the Twitter application and creates an update, for example, that says “wicked accident on I-95!! Traffic jam for miles!!” Then other friends who are at home or work can see this Twitter update and use the intelligence they have received to create an alternate route if they had planned to use that specific highway on that day. Again this kind of updates can be used to your clients too. Letting them know that you are up with a new service or product goes easy with a tweet.

Building relationships:

Another aspect on using Twitter to build relationships is the availability of Twitter and who can get access to it. It is very simple. If there no computer, there is no Twitter available. And if there is no Twitter available then there is no such relationship to build. And without that relationship built, then there probably would not be that much traffic directed to your website. And the traffic that would have gone to the website would not have been from the power of Twitter.

Your Public Image booster:

Being viewed as a public icon, being popular or just being well known, can be a plus when using Twitter to build relationship. Everyone wants to follow the Kardashians on Twitter; everyone wants to follow Wendy Williams on Twitter; everyone wants to follow Anderson Cooper on Twitter. Why? Because they are all popular and everyone just wants to know what’s happening in their lives. With the Kardashians being as popular as they are now with all the drama in their reality series, who wouldn’t want to know the next move they make. Similarly, the popularity of your business and your name can be pushed to a level of admiration with use of a Twitter account.

Traffic generator:

Twitter is really able to generate a massive amount of traffic to your website/s. As I mentioned under the heading “Relationship” above, your relationship with your followers in twitter makes it happen for your website. Using Twitter and other social networking sites like Facebook and MySpace for the purpose of advertising is being used by lots of marketers at present.

Touching other spheres:

Twitter can also be used to touch the life outside. Sound strange but there is an explanation. You and your friends can plan a real get-together using your tweet power. Even charities and other social spheres of life can also be touched by using Twitter and it’s a fact.

Every day the user power of Twitter grows stronger and stronger. With growth by having new users’ every day, Twitter has the potential of being used by the entire computer literate population! I’ll look forward to the day where everyone, including world powers, using Twitter to tweet each other around the world. Maybe Twitter itself might be “the” world power!

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Sunday, May 16, 2010

5 All Time Great Tips to use YouTube for Affiliate Marketing

Affiliate marketing business is indeed marked with a very high rate of failures. Some reliable sources indicate that the failure rate is around 90%. But have you ever thought of a small initiative like a creative video to market your affiliate business? Probably you may not. And if you have then you might be doing without a proper blueprint. A small length video can really change the whole picture and place your affiliate business atop among that success 10 percent. You got to stick to the basics that I have used myself.

Affiliate business, just like any other type of business, can be excelled with placement of a video marketing campaign. All you need to know are a few tips; tips to leverage video marketing; tips to use the best video marketing platform i.e. YouTube.

To harness the greatness of this site for affiliate business, I would like to share 5 superb tips that I have found useful and I use myself:

1. Apply the AIDA formula while capturing your YouTube video. The formula says – grab Attention, create Interest, create Desire and finally make the viewer/s take Action or purchase. To grab attention your pitching should be very friendly, catchy and flawless. You may use customized channel backgrounds for your YouTube account to grab attention at a different level. Relate some real-time facts about affiliate marketing to create interest. Use of latest trends or hot topics from business around the globe and its relation to affiliate business is the next biggie of catching attention.

2. Use the KISS formula to your video/s. Keep your Videos short and simple. This practice helps in creating a clear cut and interesting communication in between you (your business) and your viewers. The application of KISS also helps from the angle that they load faster than other longer videos and so save some great surfing/waiting time. It’s really a good trick to add value by respecting the time of your viewers and future leads.

3. Connect to friends as much as you can on YouTube. It gives you the power of having channel subscribers and Friends against your channel/account. Try to connect with as much people as you can on your YouTube profile; it will reward you back for sure. And do follow and subscribe to others’ channels, so that they subscribe your channel in return.

4. Use of written captions in your video is another great way to leverage YouTube videos. Just consider the fact that the global viewers in YouTube are increasing every single day and the accents that you use may differ from your viewers. A written description of what you or your videos say would really be great in eliminating the culture and accent barriers. So, put those words in written as you say in your video.

5. The great art of leveraging YouTube videos lies in Value Exchange. By adding value to your video you can really rock the floor of video marketing; you can have hard dying fans sharing your video link with thousands of their friends. So, try to add as much value as possible to your video. You can do it by sharing your acquired knowledge about the topic of video. And DO NOT air your video/s just on the first shoot. Give it a good coverage of practice. Use the one you find to be the best fit for this purpose. To have the appropriate level of value exchange you need a good piece of presentation of the topic.

The current scenario of extended video marketing is dominated by YouTube, the giant video sharing social site ever. From 2005 to 2010 YouTube has become the most successful video site and is the only video sharing site with largest viewer base. So, leveraging your YouTube videos with the tips above would boost your affiliate business for sure.


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Tuesday, March 16, 2010

How to Leverage Your Professional LinkedIn Account

There's no doubting the power of social media (SM) to help your business grow. But it's worth noting that some SM platforms are better suited to business relationships and activities than others. Case in point – LinkedIn is the most professional SM platform out there to suit this requirement. A LinkedIn account is one of the best free marketing tools you could ever get.


LinkedIn is a social media platform that's especially geared for adults, professionals, and companies. While other platforms like Facebook, Twitter, Digg, or StumbleUpon focus on creating networks of friends and interests, LinkedIn creates networks of business prospects, partners, and potential customers. Here are a few ways how LinkedIn can help your own business profile, no matter what its nature may be.


#1 - When you add a new contact with your LinkedIn account, it opens an entire new network for you to explore. The more relevant contacts you have, the more potential customers and niche markets you can find to do business with. As your network expands exponentially, so do your potential sales!


#2 - LinkedIn also helps you find professionals who can help you grow your business. Let's face it -- you can't handle EVERY single aspect of your business profile (nor should you). It's best to stick to what you know, and delegate the rest to specialists. And a LinkedIn professional account can help you find specialists in your networks with just a few clicks.


#3 - A LinkedIn professional account helps keeping things, well, professional for your business. Let's face it -- a profile on LinkedIn will always look more professional and commercially-attractive than a profile on Facebook, Twitter, Digg, or StumbleUpon. That alone can equate to more sales, especially as you continue to build your network.


It doesn't stop there, either. LinkedIn is always evolving and improving, and users are constantly discovering newer ways to innovate with it. If you haven't opened a LinkedIn account for your business yet, then there's no better time than now!


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Tuesday, February 9, 2010

How to get 2000 targeted twitter followers in 2 days

Every individual whether a businessman or a student prefers the use of twitter to convey their messages in string of networks for the reason that viewers are well updated by just a single posting or tweeting on the twitter board. This is effective in communicating, marketing and in developing networks, the reason why twitter is utilized mainly nowadays. It's essential that you make 15 valuable tweets before you start the following, or else people most likely won't follow you back.


For these facts, increasing twitter followers is one of the top priorities for the users. There are two ways to increase twitter follower. It can be Manual or through Automated BOTs as discussed below.


A. The first method is manual wherein you have to develop your existing online profiles and utilize this as catalyst to twitter. Link your twitter from your profiles and contact pages in your site or blog. Through this, visitors or viewers of your profile will then be linked to your twitter. You must follow as many visitors as you can and as much you are allowed to promote your twitter follow. This method requires a lot of efforts and may take a longer time than the automated bots to gain innumerable followers. But it much stronger and valuable than the bots because it is not dangerous and risk free. By risk free I mean that in this method you have lesser chance of getting blocked.


What can you do to boost your manual practice?

· Use an eye-catching banner or a very decorative background. Your banner must get the attention of surfers especially the knowledgeable in this field and link it to your profile.

· Arrange a competing activity like the use of trending topics in your twitter account.

· For your blogs, put a widget which redirects to your twitter profile.

· Add your twitter profile as your e-mail/forum signature and use it with every mail and forum posting.

· Make use of your twitter profile as an instrument as tech/ costumer support. Let people contact you on twitter.

· Feed twitter manipulators information of their interests.

· Ask or seek help from some users to suggest your profile. You may agree on exchanging commendations.


B. The second method is the use of Automated BOTs which may add followers automatically on your twitter account on a daily basis. After having followers of their own, they’ll reduce the number of people they follow. There is no need for you to have your own effort to earn this. Everything about follow and un-follow is taken care by bots. Some people have more than 1 twitter accounts so if the BOT adds 100 followers a day on each twitter account, this mean they are going to have more than 2000 followers in a few days. This one is often used by spammers and this is risky because some followers that may be added are spammers. Because with an automated BOT in place you never know who is a real one and who is not! So in just two days, one can have 2000 followers with no proper result at all.


Having a lot of followers on your twitter profile is really pleasant but we must choose the safer and sure way to have them. The first method, the manual one, wherein you do all the efforts to gain visitors and followers is better and highly suggested for security reasons. The first method allows you to choose your followers freely. Whereas, the second method gives you a faster chance to get followers and get spammed too. So, choose your option wisely and enjoy tweeting.


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Tuesday, January 26, 2010

How to leverage the Facebook News Feed

Facebook has become the heart beat of almost every people who uses World Wide Web very often. Not only the individuals, but also the big names in business are accustomed to the use of Facebook now a day. Presence of Big Names with their fan pages is the evidence that Facebook has touched the level of a superior social connectivity.

So, in the current scenario the extended knowledge of Facebook helps at a great helm. And the knowledge of putting your say in Facebook is of the greatest advantage. One can put his feelings, emotions, news etc. via two important home feeds in Facebook. These are Live Feed and News Feed

Though both are equally important and capable of expressing the way one feels, yet News Feed is considered to be the greatest and lethal most weapon. The main difference between a Live Feed and a News Feed is that the News Feed is an aggregate expression of the most interesting contents of your friends whereas Live Feeds reflect all the actions of your friends.

Why leverage the Facebook News Feed: Before discussing how to leverage the News Feed, I would like to tell you that why you should leverage them. The first point of consideration for News Feed against Live Feed is the fact that whenever someone opens/logs into his Facebook account the first page shows News Feeds only. So, a catchy description for a News Feed attracts the people and promotes your products as well. The second point of consideration is the merge of Highlights and News Feed into one stream. And the third point of consideration for News Feed is that it contains the most interesting topics and events. So, if you have a good post and your friends either like it or comment on it then it will appear as the most interesting post of that moment.

How to leverage News Feed: Now let’s come to our main point of discussion, the ‘HOW’ factors. I would love to share 4 factors as below:

  1. The first thing to leverage your News Feed is to deliver some value to the readers or say to your friends. By sharing something which delivers some value you can really boost up the presence of that post in Facebook.
  2. Make it interesting. Plunge into the humor side on vacation, weekend and holiday seasons. It works great because people on weekends and on holidays want some relaxation and so putting some humor gives you back a well commented post. Avoiding Business Links on such hours is really essential to minimize the risk where people hide your feeds forever.
  3. Keep it in mind that all the five fingers are not equal. So, try different things on different times. There are some applications in Facebook like Zoo, Mafia, and Quiz etc. You can use them wisely. Though Mafia application says “Kill Some Time”, actually you can use it as a good option to leverage your News feeds. But please avoid sending too much of requests.
  4. The current trends and topics on and around the globe is another good thing to use to leverage the feeds. For example the current topic of highest discussion is Haiti Disaster. So, a News Feed on Haiti is sure to attract many people to your profile and products as well.

With these four classic ways of leveraging your News Feed you can reinvent the power of networking every time you log into Facebook. Whether you are following a personal branding strategy or doing a product promotion, these tips can help you reach a much wider targeted audience. Have a great experience ahead.


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Monday, January 11, 2010

Social Media Strategy and your business website!

You never can think of a business without a proper strategy and a business website. Same is the case when you plan your marketing via Social networking. While considering Social sites for marketing you must have an exact Social Media Strategy that fits best as per the site you have for your business.

Social Media Strategy is actually about the changes which are capable of a massive contribution towards the optimization of the concerned site to bring more traffic/users/leads/prospects. It is rather a modern skill which needs to be adapted to strengthen one's business. The following would provide you with tips for the better usability of the social sites to optimize your business website. The first step towards improving your business website is to provide it a better link ability. There are many sites that are regarded as static, in the sense that they are rarely updated. Here comes the role of Social sites which are being updated almost every fraction of second by its large user base. So, a word promoted with these sites can hit the high graph of traffic.

The three important requirements:

1st: In order to provide the website a better link ability it is better to add a blog to it. This is the first step towards making your website a popular one. One must ensure the easy tagging or bookmarking of the website as per the applications of the social sites. Adding quick buttons to the website may also help and adding suitable links to social sites like YouTube, digg, facebook, Twitter, word press, blogger, MySpace, LinkedIn would also be of a great help.

2nd: It is essential to give good amount of importance to the content and it is also desirable to have the content in the form of pdf, video etc wherever possible. They would simply enable content travel. One need not spend lots of money for re-inventing the same concept! Social networking in 2010 has a great scope.

3rd: Moderation of sites are available free of cost as Ning and similar sites give the freedom of moderating a website with ease. The website which is Ajax enable simply improves the response time of the site! So using these free services to implement a strategy that promotes your site through social networking site is a good idea. There is a strategy called the associative media marketing which would combine the concept of social networking and social media marketing.

Social Media Strategy concentrates around user driven sites of good repute and related communities used to build reciprocal links to other sites & blogs. They really can create good volume traffic and a healthy ranking of search in search engines. Blame it on the competition that there is an immense need to improve the uniqueness of the business websites & blogs to get higher amounts of traffic. Maintaining a website with a proper Social networking promotion strategy in place would definitely do a magnificent job in promoting the business.


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