Take advantage of the insane traffic:
“We are not social animals but sharks. We don’t exactly need each other to survive” says George Clooney in his movie “Up in the sky” but the whole idea of Facebook goes quite against it. Human beings are built in such a way that they have to depend on each other to survive and excel. Same is the case of facebook; its insanely huge traffic can prove to be dose of multi vitamin for your website. Facebook claims about 500 million users and the number could also translate into potential customers. Now it’s up to you to make the best out of it.
Facebook connect:
The application Facebook connect will help in linking your website to facebook thus getting your share of attention from its traffic. It actually works in a viral way. Once you install this application, it will connect your website to facebook. The users who participate in your website’s activity will ultimately leave its mark on their facebook wall. When the link appears on a user’s wall it will naturally attract more and more people, resulting in a vicious circle. Facebook connect is recommended as it’s absolutely free. It also provides user’s data which will help in designing your marketing strategy. For example diamond jewelry brand will target women in twenties and most probably in a relationship. It makes lot easier for you to communicate with your target market.
Like button:
The omnipotent “Like” button has created history in gaining attention and traffic. “Like” application is most simple, easy, accessible and user friendly. When the user clicks the like button on a site it creates a story in the user’s profile with your link. It runs with the interesting caption “be the first of your friends to like it” and everyone of course wants to be the first one. It is one most popular and successful facebook social plug-in. You must have encountered these like buttons at the top of many articles and if you happen to like the content the temptation of pushing the like button becomes hard to resist.
Facebook Fan-pages:
Fan pages are the latest fad as visiting and liking a fan page is the most popular activity on facebook. Unlike “like “button it becomes a consistent part of the user’s page. It is business oriented as compared to regular facebook profile with more liberal view options. So all you have to do is create a fan page and make it interesting enough to attract traffic. Hardee’s revamped its facebook profile to gain more engagements, network exposure and page growth and the target was successfully achieved. Hardee’s facebook page experienced a mind boggling raise of Likes from 399,200 to around 412,000.
Facebook Recommendation Plug-in:
The best thing I admire about recommendation is that it exists as a concrete proof that there are many around people us who happen to like it and want you to spend time on it too. The word recommendation translates number into real life people. Yesterday I was idly browsing through a news website when I spotted 100 facebook recommendations on a news story and I was compelled to actually read the story. So it actually works and you can make the good use of these facebook applications to make your website popular.
Use of Facebook in any form of its widgets or plug-ins into a website has become the need of the socially connected world. So, irrespective of the fact, whether you have a business website or a blog of your own, use of Facebook is the greatest way to get your contents seen and to get a good traffic to your site.
So, if you haven’t tried it out yet, go give it a try now!

